Daily November 9

In a bid to widen its player base and capture the attention of an inundated mobile audience, Ubisoft changed gears with its Far Cry 6 marketing campaign by creating targeted content for each social platform and enlisting the actor Giancarlo Esposito to star in fourth-wall-breaking ads. Read more below.

• Once they nailed down the “big idea” of enlisting Giancarlo Esposito, the creatives at Funworks brought the idea to social platforms such as Instagram, Snapchat and Facebook to figure out how best to execute it on each.
• Marketers and agency execs say they expect advertisers to test out live shopping more and more this year as it is still in the experimental phase but they expect the channel to grow quickly. More in this week’s Digiday+ Marketing Briefing.
• This year’s upfront deals only took effect a month ago, but conversations about next year’s upfront cycle have already started up, according to the latest Digiday Podcast episode.
• Having a strong ESG strategy is becoming a major talent draw, particularly for younger generations. But job candidates aren’t fooled by greenwashing.