Daily May 3

The Interactive Advertising Bureau’s four-day NewFronts digital video ad pitch-palooza kicked off Monday with a commingling of TV and technology. TV and tech companies, including Amazon, Fox’s Tubi, NBCUniversal’s Peacock and Vizio, talked up the coming together of traditional TV and streaming.

Additional coverage:

• Content creator Katie Sands spent years honing a following for her blog and Instagram page. Now she’s using her knack for selling products to help launch the Amazon Live shopping platform. This is part of a limited-run series covering the business of creators. See the updating, full experience here.
• As consumers perceive an uptick in ads on connected TV platforms, one study suggests the industry will speed up the adoption of overlay ads.
• It’s still unclear if the metaverse will actually become that next big thing or be yet another quick fad that marketers were once pouring cash into a la apps like Clubhouse or Peach or technologies like chatbots or AR and VR. More in this Digiday+ Marketing Briefing.

From our sister site, WorkLife:

• We spoke to Jennifer Trzepacz, chief human resources officer at SymphonyAI, about what it means to establish a hybrid work environment.