Daily March 25
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“Transparency takes many forms” may seem like a malapropism, but in the frenzied world of programmatic trading, a sector of the ad industry created to disrupt, it will have to do (for now).
Currently, the ANA is working with auditors PricewaterhouseCoopers to help marketers make sense of the myriad ad tech sector, a sector of the ad industry where many actors were shown to have fallen short of expectations in recent weeks. Read more below.
- True transparency is some way off for scaled advertisers.
- Why Epic Games is collaborating with Collective and the IPA to educate brands about Unreal Engine.
- An insurance startup takes its first swing at OTT/CTV advertising as investments in that space take off across the industry.
From our sister site, WorkLife: