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Daily March 24
Coca-Cola has signed on as the first worldwide founding partner of Wild Rift, Riot Games’ popular mobile title, under a new, multi-year agreement. The arrangement is a forceful endorsement of mobile esports by a prominent international brand, giving extra heft to Riot’s efforts to build a viable competitive mobile gaming ecosystem. Read more below.
- Coca-Cola has signed on as the first worldwide founding partner of Wild Rift.
- How Zola aims to communicate expanded wedding offerings, boost brand awareness as nuptials make a comeback.
- This week’s Digiday+ Media Briefing takes a peek at what will be talk of next week’s Digiday Publishing Summit.
- Among retail media, buyers still only have eyes for Amazon, according to the latest Digiday+ Research.