Daily June 9

The received wisdom is that advertisers spend their way through a downturn. But that’s easier said than done. Read more below.

Additional coverage:

• The hybridization of TV and digital in CTV is complicated due to nuances introduced by that blend that, when not accounted for, can compromise CTV’s promise.
• Here’s why Merrell is addressing mental health in marketing.
• In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers in an effort to accumulate more first-party data that can boost their advertising businesses.
• Digiday+ Guide: The top 10 ID alternatives for publishers.