Daily June 9

The received wisdom is that advertisers spend their way through a downturn. But that’s easier said than done. Read more below.

The hybridization of TV and digital in CTV is complicated due to nuances introduced by that blend that, when not accounted for, can compromise CTV’s promise.
Here’s why Merrell is addressing mental health in marketing.
In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers in an effort to accumulate more first-party data that can boost their advertising businesses.
Digiday+ Guide: The top 10 ID alternatives for publishers.