Daily June 7

The kick-off date for Apple’s Worldwide Developer Conference has been one the digital advertising industry has circled on its collective calendar with a sense of trepidation. So far, so good this year. Read more here.

Additional coverage:

  • Vox Media launches its own SSP.
  • Digiday surveyed agency and brand pros about third-party cookie concern and what they’re doing about it. The results revealed widespread uncertainty.
  • Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast.
  • CoinDesk’s participation token is not only gamifying its Consensus conference, but it can give advertisers more insight into their sponsorships’ performance.
  • Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do.