Daily June 15

Hyper-casual games have become a fruitful environment for brands and marketers looking to reach both the stereotypical gaming audience and demographic groups not traditionally considered gamers.

Additional coverage:

• This week’s Future of TV Briefing looks at the stage of the upfront cycle where advertisers submit their orders, which may not match up with the initially agreed-upon commitments.
• Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster.
• In the latest edition of Digiday’s Confessions series, in which we trade anonymity for candor, one creative shared what he hopes leaders will do, as well as the current landscape on DEI issues.
• To determine the specific numbers for its updated in-game ad standards, the IAB used data provided by game developers and in-game advertising firms to calculate preliminary estimates before running them by the task force for review. The updated standards could be a watershed moment for in-game advertising.