Daily July 26
Tremor International has entered into a $239 million deal to purchase Amobee from Singtel that will likely close in the coming weeks, and ends monthslong search.
- A law passed in the Blockbuster era is posing a potential threat to today’s streaming ad market. Here’s a look at the Video Privacy Protection Act.
- The recognition of a need for contingency planning and more flexibility in the current economic environment is commonplace, according to marketers and agency execs, who say that they, for the most part, haven’t seen a pull back in spending. Read about this and more in this week’s Digiday+ Marketing Briefing.
- Slate has been in the podcast business for nearly two decades, but refreshed its strategy this year to increase the frequency of its most popular shows. Hear more in this week’s episode of the Digiday Podcast, featuring a convo with the media company’s CRO.
- Digiday+ Research asked publishers how they’re using Instagram, and the results – covered in this deep dive – revealed some meaningful gains for the platform.
- Digiday spoke with Activision Blizzard exec Jonathan Stringfield, who sheds light on how brands can best take advantage of the explosion of gaming in his new book that breaks down the past, present and future of the gaming industry and its role as a marketing channel.
- BDG is driving revenue through its acquisition of comedy studio Some Spider Studios, and the company is looking to expand its capabilities to its lifestyle portfolio this year.