Daily July 13

Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports journalism — at least in its current form.

Additional coverage:

• This week’s Digiday+ Future of TV Briefing revisits the connected TV ad industry’s risky reliance on the IP address as its de facto identifier.
• LGBTQ+ owned skincare company Beekman 1802 is using Google ads for product promotion to reduce the cost of acquiring new customers as it focuses on e-commerce sales.
• The vast majority of agencies are buying ads on at least one social media platform for their clients, according to Digiday+ Research.
• To target creative types as well as social media influencers and creators, finance company Willa is spending most of its ad budget on social platforms like TikTok and Instagram.
• Boston-based agency Mediastruction, which handles mid-market B2C and B2B clients, got its start as a traditional media agency but has morphed into a digital attribution specialist.
• For the third year in a row, tech company Logitech is expanding how it works with creators who are Black, Indigenous and people of color through a continuation of its #Creators4BIPOC program.