Daily January 17

What started out in earnest as a passion project for esports organizations, quickly became an extension of ongoing efforts to build a media business. Read more below.

• G2, one of Europe’s largest esports organizations, has composed an epic metal song “Our Way” to launch its new jersey created in partnership with Adidas.
• A recent change in leadership in running Mediaplus’ U.S. operations signals the German-owned media agency is getting serious about ramping up here. More in this Digiday+ Media Buying Briefing.
• How Insider’s first-party data offering grew in 2021.