Daily December 23

Publishers are anticipating that the blockchain will be a big part of their 2022 strategy, but getting audiences to invest their time and money into these innovations is still an uphill battle. Read more below.

• How publishers are getting audiences to adopt the blockchain.
• Educators look to use metaverse platforms to bring serendipity to remote schooling.
• How the media business did — and didn’t — change in 2021. More in this Digiday+ Media Buying Briefing.