Daily December 21

BET actually entered the streaming wars before Disney and Apple. What I think our audience will see in 2022 is us kind of experimenting with different pricing models to see what their response is to those,” said BET CEO Scott Mills in the latest episode of the Digiday Podcast. Read more below.

• BET plans to test an ad-supported tier and sell a subscription bundling BET+ and Paramount+, the network’s CEO recently said.
• Why advertisers may reconsider responsive, real-time advertising post Peloton ad. More in this Digiday+ Marketing Briefing.
• While many independent agencies do not collect data on behalf of their clients, a substantial percentage that do not pass the cost on to clients. More in this Digiday+ research.
• With virtual spaces becoming a playground for under-18 internet users, brands and platforms have adapted accordingly. More in this Digiday+ case study.