Daily August 8

ESPN and BSSP have teamed up for their first live-action collaboration on a new campaign to attract fantasy football players.

Additional coverage:

  • With bad economic news all around, which types of agencies will be ripe for buying or being bought the rest of this year and into 2023? This week’s Media Buying Briefing touches on this question and more.
  • Curaleaf is one of a number of cannabis brands aiming to take a CPG approach and normalize cannabis while dealing with advertising restrictions as the industry continues to grow.
  • Roblox’s new Materials tools give users the ability to build with materials and textures that more accurately represent the physical world. Brands have already started taking advantage of the increased visual detail.
  • Facebook and Instagram will halt the live shopping feature of affiliate sites on August 31. This announcement comes after shaky Q2 earnings. Read about this and other deals from last week in this edition of the Digiday DealBook.