Daily April 6

In the space of a year, L’Oréal has gone from letting fans purchase certain products from brand pages to sponsoring one of the biggest trends on the app: #TikTokMadeMeBuyIt. Read more below.

Selling on TikTok is fast becoming as important for marketers as advertising on it — just ask L’Oréal. Read more about the brand’s strategy.
WTF is the Digital Markets Act?
This week’s Digiday+ Future of TV Briefing looks at why TV networks are content with not yet making meaningful pushes into original programming for their channels on free, ad-supported streaming TV services.
Global CMO at R/GA and activist, Ashish Prashar, says if agencies want to keep and retain talent, they’ll have to allow employees to bring their whole selves to work.