Daily April 6

In the space of a year, L’Oréal has gone from letting fans purchase certain products from brand pages to sponsoring one of the biggest trends on the app: #TikTokMadeMeBuyIt. Read more below.

  • Selling on TikTok is fast becoming as important for marketers as advertising on it — just ask L’Oréal. Read more about the brand’s strategy.
  • WTF is the Digital Markets Act?
  • This week’s Digiday+ Future of TV Briefing looks at why TV networks are content with not yet making meaningful pushes into original programming for their channels on free, ad-supported streaming TV services.
  • Global CMO at R/GA and activist, Ashish Prashar, says if agencies want to keep and retain talent, they’ll have to allow employees to bring their whole selves to work.

More from our sister site, WorkLife: