Daily April 18

Some have begun to reopen their offices to employees. Instead of jumping right back to a schedule of five days a week at a designated desk, the return to office has typically eased into in-office work with a hybrid approach, where employees come into the office a few days a week. Enter workplace software companies — like Envoy, Condeco, Teem, Robin, OfficeTogether and OfficeSpace — that offer office “hoteling” services. Read more below.

• Here’s why some companies are adopting hoteling software to coordinate and gather data on office visits by hybrid workforces, and manage the health and safety of employees.
• Among the lessons absorbed at the summit: embrace Web3.0 innovations because they can become tomorrow’s new business models; and value your agency’s human talent because they’re the difference between one agency and another. More in this Digiday+ Media Buying Briefing.
• Absolut’s metaverse marketing is a first for parent company Pernod Ricard, the second-largest maker of spirits and wine, as the company is just starting to test the space.
• At the moment, the best-selling clothing items in Roblox are those that match real-life styles: simple black items, jeans and crop tops, T-shirts with pictures of cats on them.