Daily April 11

The use of software to target and track the efficacy of ad campaigns is never far from the crosshairs of public opinion with the practice, commonly labeled as “ad tech,” regularly the subject of press exposés and Netflix documentaries, etc. It’s worth taking stock of what industry practitioners think of what they see and do in their day-to-day business. Read more below.

• Ill at ease with the means of ad tech? Don’t worry, you’re not the only one.
• Agencies are struggling with internal issues as lack of flexibility, compensation, diversity of talent, training and work-from-home versus in-office. More in this Digiday+ Media Buying Briefing.
• To take advantage of esports’ global reach, Korean team Gen.G established a presence in three major esports markets — Korea, North America and China — allowing its local partners in all three regions to reach new audiences in other countries.

From our sister site, WorkLife:

• Why reskilling may be the answer to solve the digital professional shortage.