Some Adblock Plus users are being greeted with a concerning message on YouTube: “An error occurred. Please try again later.”
In the past, the software would skip the pre-roll ad and the video would immediately play. With the error message, some videos would play after a delay of several seconds. As people on the Adblock Plus message board have pointed out, the message is mostly affecting Google Chrome, although people have spotted the issue on Firefox and Safari albeit less frequently.
In a statement, Adblock Plus said it’s investigating the issue and said “it would appear to be an issue on YouTube’s side.” We asked West Coast-based YouTube for comment; we’ll update the post when they do.
For now, it’s unclear if the message is simply an error or if the Google-owned company is trying to clamp down on users of the popular ad blocking software since it interferes with its bottom line. Or perhaps, more cynically, it’s a ploy to push people to subscribe to its paid, ad-free service YouTube Red.
People are voicing their displeasure on Adblock Plus’ message boards and Reddit, with many of them posting workarounds to prevent people from seeing the error message. Regardless, the message is clear that they’re not pleased with the inconvenience: “I’ll bail on YouTube before I’ll bail on my ad blocker,” one person wrote.
Media employees face no consequences for ignoring return-to-office requests — yet
Employees and union members at a number of media companies had not heard of anyone facing disciplinary actions for continuing to work from home.
How ad tech aims to build back better
After the disruption of GDPR, the digital media sector is marching back up hill.
Member ExclusiveMedia Buying Briefing: How Gale became the “tip of the spear” for Stagwell Media Network’s growing agency roster
Multi-discipline agency Gale was founded in 2014 as a research and CRM-driven shop that always was intended to be built upon. When media was added into the offerings, Gale hit another gear of growth.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Top takeaways from the Digiday Publishing Summit
Digiday's media team recaps their top takeaways from the event, and media executives in attendance share the opportunities, challenges and industry trends that are top of mind for them at the moment.
Digiday partners and invests in Marketecture, deepening its ad tech content and expertise
The two companies have joined forces to help close the gap between buyers and vendors by shining a light on the multibillion-dollar ad tech industry.