Netflix is hitching its wagon to the future being video content delivered over the Internet. That basic belief underpins its bold move to de-emphasize its DVDs-by-mail business in favor of its streaming offering. CEO Reed Hastings wrote his quarterly letter to investors after a successful fourth quarter for the company, which now boasts 21.7 million streaming customers. Hastings sees Netflix’s competition less as Hulu Plus, but more as TV Everywhere.
Just as broadcast networks have substantially transformed themselves into cable channels over the last 20 years, both broadcast and cable networks will effectively also become Internet networks like Netflix. As a pure-play we have many advantages, however, just as cable did over broadcast. We are 100 percent on-demand and highly-personalized. Our brand is broad, rather than niche, so we can combine the benefits of multiple channels into one service. Additionally, our Internet culture enables us to create and drive social TV, recommendations TV, and other Internet innovations faster than our cable and broadcast network competitors.
Read Hasting’s full letter from the Netflix website.
More in Media
Inside The Daily Mail’s creator-led content playbook
Inside the structure, strategy, and metrics of the Daily Mail’s creator-led content push.
Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition
With no sign of search traffic returning, publishers are doubling down on subscriptions to build direct reader revenue — but it’s not easy.
People Inc.’s Jon Roberts on the AI licensing boom – and the revenue lag
People Inc’s Jon Roberts discusses the boom in AI content licensing marketplaces — and the revenue that could materialize for publishers.