For e-commerce companies, tablet and smartphone users are often deemed more valuable than desktop ones, owing largely to the high-end demographics associated with the owners of such devices. Judging by the experiences of online retailer Fab.com, that assumption is proving accurate. Speaking to GigaOM, the firm’s CEO Jason Goldberg said mobile users are twice as likely to buy than visitors to Fab’s desktop site, and that the purchase amounts from the iPad have been “an order of magnitude higher” than on iPhone, Android and on the Web. Since launching mobile apps in October, 30 percent of traffic now comes from non-desktop devices, he added.
“We are investing a lot of resources into mobile and a big eye opener for me is seeing how big the growth has been in mobile usage… The mobile business is over-indexing compared to the web for purchases. That’s across all mobile. And the iPad itself has a significantly higher order value.”
Read the full post at GigaOM.
More in Media
Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms
Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.
Technology x humanity: A conversation with Dayforce’s Amy Capellanti-Wolf
Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.
How The Arena Group is rewriting its commercial playbook for the zero-click era
The company is testing AI-powered content recommendation models to keep readers moving through its network of sites and, in doing so, bump up revenue per session – its core performance metric.