Mark Suster, a venture capitalist with GRP Partners, believes many startups are neglecting the Web in their rush to mobile. The “mobile first, Web second” mantra, popularized by his fellow VC Fred Wilson, is a sound one, only the Web part remains important. There’s little doubt that the future of digital media is increasingly mobile. Yet Silicon Valley often falls into the trap of going overboard, particularly when one of its totems focuses on a particular area. Facebook’s declaration that it is a “mobile company” has had huge sway among an army of new companies that look to emulate it. Just like the rush to “social,” mobile isn’t always necessarily the starting point, Suster writes.
I believe in integrated products. Thus I endorse Web Second. I think many recent companies make the mistake of not investing enough in web products, if they invest anything at all. I mostly use Twitter on my mobile devices. But there are some things you just can’t do with mobile app. Most notably following many conversations at once the way can do with TweetDeck.
Read Suster’s full post at his blog, Both Sides of the Table. Follow him on Twitter at @msuster.
More in Media
In Graphic Detail: AI visibility is no longer about referral traffic
New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.
‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy
Brian Yasko, managing director at Accenture and Emma Harman, co-CEO of Whalar, on the massive creator economy acquisition and future plans.
WTF is LLM honeypotting?
Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”