for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Mark Suster, a venture capitalist with GRP Partners, believes many startups are neglecting the Web in their rush to mobile. The “mobile first, Web second” mantra, popularized by his fellow VC Fred Wilson, is a sound one, only the Web part remains important. There’s little doubt that the future of digital media is increasingly mobile. Yet Silicon Valley often falls into the trap of going overboard, particularly when one of its totems focuses on a particular area. Facebook’s declaration that it is a “mobile company” has had huge sway among an army of new companies that look to emulate it. Just like the rush to “social,” mobile isn’t always necessarily the starting point, Suster writes.
I believe in integrated products. Thus I endorse Web Second. I think many recent companies make the mistake of not investing enough in web products, if they invest anything at all. I mostly use Twitter on my mobile devices. But there are some things you just can’t do with mobile app. Most notably following many conversations at once the way can do with TweetDeck.
Read Suster’s full post at his blog, Both Sides of the Table. Follow him on Twitter at @msuster.
More in Media
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.
How college athlete Carson Roney went from TikTok dances to Gatorade commercials
Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.
Forbes creates wine vertical, commerce shop and membership business as AI squeezes traffic
Forbes is launching a wine-focused vertical, commerce site and membership program to grow consumer revenue and offset declining traffic.