Offer extended:

Lock in a year of Digiday+ for 35% less. Ends June 5.

SUBSCRIBE

Worth Reading: Mobile First, Don’t Forget Web

Mark Suster, a venture capitalist with GRP Partners, believes many startups are neglecting the Web in their rush to mobile. The “mobile first, Web second” mantra, popularized by his fellow VC Fred Wilson, is a sound one, only the Web part remains important. There’s little doubt that the future of digital media is increasingly mobile. Yet Silicon Valley often falls into the trap of going overboard, particularly when one of its totems focuses on a particular area. Facebook’s declaration that it is a “mobile company” has had huge sway among an army of new companies that look to emulate it. Just like the rush to “social,” mobile isn’t always necessarily the starting point, Suster writes.

I believe in integrated products. Thus I endorse Web Second. I think many recent companies make the mistake of not investing enough in web products, if they invest anything at all. I mostly use Twitter on my mobile devices. But there are some things you just can’t do with mobile app. Most notably following many conversations at once the way can do with TweetDeck.

Read Suster’s full post at his blog, Both Sides of the Table. Follow him on Twitter at @msuster.

More in Media

Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform

Publishers are starting to make meaningful AI licensing deals via Snowflake’s RAG pipe, with some securing several six-figure deals with financial institutions.

Vox Media CRO Geoff Schiller joins Screenvision as CEO

Vox Media CRO Geoff Schiller will become CEO of cinema ad firm Screenvision, setting sights on Gen Z and a strong pipeline of movies.

Brands are getting creative as fuel costs raise shipping fees

UPS now has surge emergency fees for goods coming from India, China and Hong Kong to the United States.