Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others

Mark Suster, a venture capitalist with GRP Partners, believes many startups are neglecting the Web in their rush to mobile. The “mobile first, Web second” mantra, popularized by his fellow VC Fred Wilson, is a sound one, only the Web part remains important. There’s little doubt that the future of digital media is increasingly mobile. Yet Silicon Valley often falls into the trap of going overboard, particularly when one of its totems focuses on a particular area. Facebook’s declaration that it is a “mobile company” has had huge sway among an army of new companies that look to emulate it. Just like the rush to “social,” mobile isn’t always necessarily the starting point, Suster writes.
I believe in integrated products. Thus I endorse Web Second. I think many recent companies make the mistake of not investing enough in web products, if they invest anything at all. I mostly use Twitter on my mobile devices. But there are some things you just can’t do with mobile app. Most notably following many conversations at once the way can do with TweetDeck.
Read Suster’s full post at his blog, Both Sides of the Table. Follow him on Twitter at @msuster.
More in Media

What talent booker Joanna Jordan can teach about leading in media transformation
Whether it was Netflix transforming to content powerhouse or a Hollywood labor disputes fueling the creator economy, Jordan has found herself ahead of the curve.

Nielsen’s RealEyes partnership offers an outcomes measurement solution
Nielsen announced the first of a few moves toward determining outcomes in media consumption, as the industry aims to get a better idea of what advertising actually works rather than just whether viewers saw the ads

Dotdash Meredith’s rebrand to People Inc. formalizes a post-search media strategy
Dotdash Meredith’s (DDM) rebrand to People Inc. reorients the company around its flagship publication, and is the start of a more concerted effort to grow the publisher’s core titles.