It reinforces our strong belief that success in social media begins with great creative, strong execution, with a smart earned, distribution plan, optimized on-the-fly. Without that integration, you have creative being made in a vacuum, divorced from the distribution. You have firms that do PR that have no real say in the idea, handed something and told to “make it famous.” This fact contributes greatly to the rivers of junk floating around the internet, clogging up inboxes and generally being lame.
[T]he businesses which succeed in the long run (and the CEO’s driving them), understand that it’s the coordination of a good product and service, combined with an integration of ecosystems, support and marketing initiatives which will result in long term value for not ony customers but all stakeholders. My advice to business and agency alike? Take a pass on spinning the wheel of marketing misfortune and work on integrating these efforts today.
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