Connectivity is the watchword of our age. The Web is clearly driving an unprecedented degree of connection. Richard MacManus, editor-in-chief of ReadWriteWeb, writes on Say Media’s blog that we have now entered the era of personalized connection. It used to be that we’d only be connected to the Web at the office. That then spread to the home. Nowadays, the Web is like oxygen. Each day, we take one small step closer to living like The Jetsons, McManus writes.
The next big thing in computing isn’t a new model smartphone or laptop. It’s the Internet empowering everything else around us. Our cars, TVs and many other devices. Which means we all need to think about engaging digital Internet experiences for the car, TV and every device imaginable – because that’s where audiences are heading.
More in Media
Brands turn to creators to build World Cup buzz amid a logistics nightmare
A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.
Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers
Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access.
Google’s AI opt-out leaves publishers with a choice they can’t safely use
The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.