for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Connectivity is the watchword of our age. The Web is clearly driving an unprecedented degree of connection. Richard MacManus, editor-in-chief of ReadWriteWeb, writes on Say Media’s blog that we have now entered the era of personalized connection. It used to be that we’d only be connected to the Web at the office. That then spread to the home. Nowadays, the Web is like oxygen. Each day, we take one small step closer to living like The Jetsons, McManus writes.
The next big thing in computing isn’t a new model smartphone or laptop. It’s the Internet empowering everything else around us. Our cars, TVs and many other devices. Which means we all need to think about engaging digital Internet experiences for the car, TV and every device imaginable – because that’s where audiences are heading.
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