Connectivity is the watchword of our age. The Web is clearly driving an unprecedented degree of connection. Richard MacManus, editor-in-chief of ReadWriteWeb, writes on Say Media’s blog that we have now entered the era of personalized connection. It used to be that we’d only be connected to the Web at the office. That then spread to the home. Nowadays, the Web is like oxygen. Each day, we take one small step closer to living like The Jetsons, McManus writes.
The next big thing in computing isn’t a new model smartphone or laptop. It’s the Internet empowering everything else around us. Our cars, TVs and many other devices. Which means we all need to think about engaging digital Internet experiences for the car, TV and every device imaginable – because that’s where audiences are heading.
More in Media
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
What publishers once filed under someday now has a deadline, and Apple set it.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.