for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
There’s no shortage of doom-and-gloom talk when it comes to the future of media in a digital world of abundance. The “content-is-free” crowd doesn’t offer a very appealing business model for professional content creators. Andrew Weissman, a venture capitalist at Union Square Ventures, thinks it’s time media companies get back to standing for something. His thinking goes that in a world of so much information and content, media companies can recapture their mojo by having a point of view and a sense of taste.
If we strip out distribution, promotion and marketing as core competencies, the role of the media company might be, quite simply: curated products chosen by a small group of people who just have better taste than everyone else. In other words, users need to rely on someone or something for taste. Which is hugely valuable. And branded tastemakers make perfect sense. Because taste matters. This is also how it used to work in the past.
Read Weissman’s full post on his blog. Follow him on Twitter at @aweissman.
More in Media
How former college athlete and Airbnb host turned Love Island fame into widespread success
Love Island star TJ Palma had a successful career before his fame, now he’s generating even more revenue for his businesses through creator content.
Media Briefing: Publishers rewire sales teams for the outcomes era
Publishers are overhauling traditional ad sales teams in favor of outcome-driven teams focused on performance and client success.
The rise of deepfakes poses a new trust challenge for publishers
As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.