Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

Marketing titan Kellogg is throwing its budget behind programmatic buying, because the return on investment is, so far, unbeatable, said Bob Arnold, Kellogg’s associate director of global digital strategy. In fact, Arnold said, ROI on ads bought via demand-side platforms and real-time bidding is five times higher than buys made via direct-to-publisher. Join our Sept. 19 webinar to hear Arnold explain “Why Kellogg is Bullish on Programming Buying.” Together with Digiday brand editor Giselle Abramovich, Arnold will explore the advantages and drawbacks of programmatic buying and how Kellogg is making it pay.
Other highlights will include:
- How Kellogg ensures brand safety when it buys through exchanges.
- How Kellogg tracks its efforts via direct response, brand lift and audience metrics.
- The future of digital media planning and buying.
- Machine-based ad buying’s most alluring qualities.
- How the industry can overcome programmatic buying’s challenges.
The webinar will be held on Wednesday, Sept. 19, 2-3 p.m.
More in Media

YouTube’s AI slop crackdown has creators concerned, marketers cheering
Despite the potential crackdown, both creators and marketers broadly view YouTube’s updated policies as a positive move. They believe it indicates that the platform is paying attention to the ways creators are using AI — and that it’s open to AI tools that don’t result in the propagation of so-called “AI slop” videos.

Jargon buster: The key terms to know on AI bot traffic and monetization
Here’s a breakdown of the emerging vocabulary of AI-media economics, what these terms mean, and why they matter now.

Digiday+ Research: Publishers identify the top trends among Gen Z readers
Gen Z makes up a very small percentage of publishers’ readership, but those Gen Z audience members are consuming their news anytime, anywhere.