Have Luxury Brands Cracked the Digital Code?

Is the best digital marketing strategy all about reach or relationships? Digiday has teamed with Martini Media to compare luxury marketers’ targeting techniques with those of more mass-market experts to see who thinks they’re best leveraging their Internet outreach. Take our survey now, and you may be invited to our exclusive breakfast Aug. 23 in New York City to hear results, or win a $1,000 gift card.

https://digiday.com/?p=16299

More in Media

Can AI analyses about AI content reveal anything about AI and copyright?

Three AI companies share analyses about copyright concerns, websites blocking web crawlers and how much AI text includes protected content.

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google’s Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety, as seen in recent data from Digiday+ Research.

How a revamped Green Media Product hopes to solve ‘problematic placements’

Scope3 unveils GMP+ with Sharethrough as debut partners to extend ‘Green PMPs.’