Is the best digital marketing strategy all about reach or relationships? Digiday has teamed with Martini Media to compare luxury marketers’ targeting techniques with those of more mass-market experts to see who thinks they’re best leveraging their Internet outreach. Take our survey now, and you may be invited to our exclusive breakfast Aug. 23 in New York City to hear results, or win a $1,000 gift card.
More in Media
AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change.
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.