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Vitrue Social Marketing Minute with University of Texas

University of Texas social chief Donna Seago talks social analytics and understanding what fans want and why. Watch now.

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Publisher ad supply fell by up to 40% in Q2 as AI search choked the open web

Publisher ad supply fell by up to 40% in Q2 of 2026 as AI‑era, zero‑click search choked the flow of traffic to news and other open‑web sites, per U.S. and U.K. benchmarking data from Ozone, shared exclusively with Digiday. 

Inside the newsroom push to turn print reporters into video talent

As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships.

WTF is SPUR’s publisher-run Content Telemetry Framework?

SPUR is publisher‑run and fixated on one thing: turning AI’s use of their content from opaque scraping into a transparent, usage‑based licensing system they control.