Vitrue Social Marketing Minute with University of Texas

University of Texas social chief Donna Seago talks social analytics and understanding what fans want and why. Watch now.

Watch more videos from the series here.

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How a German publisher JV is turning LLM visibility into a premium brand buy

Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.

AI podcast experiments march on with Forbes’ new daily audio briefing

Forbes bets on AI-generated audio with a five-minute daily news brief. Stories are selected by product, editorial and an internal AI tool.

How USA Today Co. is trying to beat AI Overviews on World Cup news

USA Today Co. is using AI tools to beat AI Overviews in the race for World Cup search traffic around breaking news.