9 spots left:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Vitrue Social Marketing Minute with University of Texas

University of Texas social chief Donna Seago talks social analytics and understanding what fans want and why. Watch now.

Watch more videos from the series here.

Vitrue Branded Content

 

 

More in Media

How a sports betting creator drove 200 million short-form views of his podcast

Zach “Mystic Zach” Hirsch has figured out how to maximize engagement around sports-betting content while staying brand safe.

As publishers await click data, Google’s AI visibility push complicates the opt-out decision

Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.

WTF is the AI training opt-out policy token?

Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.