Vitrue Social Marketing Minute with University of Texas

University of Texas social chief Donna Seago talks social analytics and understanding what fans want and why. Watch now.

Watch more videos from the series here.

Vitrue Branded Content

 

 

More in Media

Mega creators find that their personalities alone aren’t scalable as standalone businesses

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.

Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings

Amid declining referral traffic and programmatic ads, publishers are beginning to see meaningful revenue from AI licensing deals.

Retailers are rushing to build AI apps. It’s unclear if shoppers will use them

There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.