Vitrue Social Marketing Minute with University of Texas

University of Texas social chief Donna Seago talks social analytics and understanding what fans want and why. Watch now.

Watch more videos from the series here.

Vitrue Branded Content

 

 

More in Media

How a fitness creator built her own global wellness platform

Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.

Time has started serving ads to AI agents

Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.

Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope

Bold Call: Google’s AI era is fueling fresh calls for publishers to cut off access to their content, but dependence on search still holds most back.