University of Texas social chief Donna Seago talks social analytics and understanding what fans want and why. Watch now.
Watch more videos from the series here.
Vitrue Branded Content
Trending in
Most Read
More in Media
The case for and against agentic media buying
May 11, 2026
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.
Inside Expedia’s year-long partnership with mega creator IShowSpeed
May 11, 2026
Expedia partnered with mega creator IShowSpeed on a record-setting livestream and year-long campaign to target Gen Z audiences.
Mega creators find that their personalities alone aren’t scalable as standalone businesses
May 7, 2026
Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.