The power of Facebook at this moment in time can scarcely be debated. It has 700 million members (and growing), already accounts for nearly one in three display ads online, and has the makings of a Google-rival ad network underpinned by its trove of social data.
But is it a force for good for publishers and advertisers? At DIGIDAY: TARGET we invited Buddy Media CEO Michael Lazerow and Cheezburger chief revenue officer Todd Sawicki to debate several propositions, including whether Facebook is good for publishers, if its data collection habits are worrying, and whether the Llke is a meaningful measure of consumer engagement. Watch the highlights below and see the full session, along with other videos, on our Livestream page.
Trending in
Most Read
More in Media
AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
July 26, 2024
With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change.
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
July 25, 2024
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
July 24, 2024
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.