The power of Facebook at this moment in time can scarcely be debated. It has 700 million members (and growing), already accounts for nearly one in three display ads online, and has the makings of a Google-rival ad network underpinned by its trove of social data.
But is it a force for good for publishers and advertisers? At DIGIDAY: TARGET we invited Buddy Media CEO Michael Lazerow and Cheezburger chief revenue officer Todd Sawicki to debate several propositions, including whether Facebook is good for publishers, if its data collection habits are worrying, and whether the Llke is a meaningful measure of consumer engagement. Watch the highlights below and see the full session, along with other videos, on our Livestream page.
Trending in
Most Read
More in Media
Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
June 25, 2026
For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.
Forbes tests a creator-led audience play to grow off-platform reach
June 23, 2026
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.
How Lipton Ice Tea is using local creators instead of building in-house social teams
June 22, 2026
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing