Only eight seats remain
for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The power of Facebook at this moment in time can scarcely be debated. It has 700 million members (and growing), already accounts for nearly one in three display ads online, and has the makings of a Google-rival ad network underpinned by its trove of social data.
But is it a force for good for publishers and advertisers? At DIGIDAY: TARGET we invited Buddy Media CEO Michael Lazerow and Cheezburger chief revenue officer Todd Sawicki to debate several propositions, including whether Facebook is good for publishers, if its data collection habits are worrying, and whether the Llke is a meaningful measure of consumer engagement. Watch the highlights below and see the full session, along with other videos, on our Livestream page.
Most Read
More in Media
Vibes over metrics: Why more creators are holding IRL events to own their audience
April 22, 2026
IRL events are becoming increasingly important pillars of a content creator’s growth strategy; here’s why.
How The Financial Times is betting on personality-led vodcasts as its next subscription lever
April 22, 2026
By pairing star journalists with a subject‑specific standalone YouTube channel, The Financial Times hopes to deepen parasocial relationships off‑platform and cultivate future subscribers.
From page views to propensity: How the Daily Mail is retooling for a zero-click world
April 20, 2026
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.