The digital media world’s fragmented attention like never before. The challenge for publishers and advertisers is how to combat that fragmentation to reach audiences effectively and efficiently.
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A new definition for MFAs is available but the vague nature of the guidelines is leading to a lack of standards that might prevent adoption.
The publishers who attended DPS were focused on the potential upsides of applying the technology to their operations while guarding against the downsides.
Now that ChatGPT users can surf the internet for information, some publishers are reconsidering the weight of the issue.