Twitter revamps its 140-character limit in (sort of) sweeping changes

Twitter’s cramped 140-character will soon feel roomier.

The platform announced several tweaks today to how people use it, including the ability to let people cram more characters in a tweet since URLs, pictures and GIFs won’t be counted toward the 140-character limit, in an attempt to make Twitter less confusing.

The changes, which will roll out within the next few months, are as follows:

The “.@” format is gone: Soon, when sending a tweet to someone their followers might not follow, people won’t have to preface it with the clunky “.@” syntax at the beginning.

Twitter is refining the reply process: It will stop counting “@names” at the beginning of the tweet as part of the 140 character limit, giving people more space to reply.

More room for media: Pictures, links, videos, polls and other multimedia features also won’t be counted as part of the 140 character limit.

You can now retweet yourself: Twitter is adding a new Retweet button to your own tweets so “when you want to share a new reflection or feel like a really good went unnoticed.” Sure, like that’s not going to be abused.

The changes don’t compare to the rumored 10,000-character limit that was rumored several months ago. Also, the changes reflect CEO Jack Dorsey’s attempt in making Twitter easier to use for regular people since growth has stalled and its sock has dipped. Under his purview, he’s rolled out Moments, an algorithm timeline and revamped direct messages.

https://digiday.com/?p=179635

More in Media

AI Briefing: How political startups are helping small political campaigns scale content and ads with AI

With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change. 

Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal  

Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox. 

Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers

Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.