Only a few spots left to join us for AI Marketing Strategies

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others

SECURE YOUR SEAT

Twitter revamps its 140-character limit in (sort of) sweeping changes

Twitter’s cramped 140-character will soon feel roomier.

The platform announced several tweaks today to how people use it, including the ability to let people cram more characters in a tweet since URLs, pictures and GIFs won’t be counted toward the 140-character limit, in an attempt to make Twitter less confusing.

The changes, which will roll out within the next few months, are as follows:

The “.@” format is gone: Soon, when sending a tweet to someone their followers might not follow, people won’t have to preface it with the clunky “.@” syntax at the beginning.

Twitter is refining the reply process: It will stop counting “@names” at the beginning of the tweet as part of the 140 character limit, giving people more space to reply.

More room for media: Pictures, links, videos, polls and other multimedia features also won’t be counted as part of the 140 character limit.

You can now retweet yourself: Twitter is adding a new Retweet button to your own tweets so “when you want to share a new reflection or feel like a really good went unnoticed.” Sure, like that’s not going to be abused.

The changes don’t compare to the rumored 10,000-character limit that was rumored several months ago. Also, the changes reflect CEO Jack Dorsey’s attempt in making Twitter easier to use for regular people since growth has stalled and its sock has dipped. Under his purview, he’s rolled out Moments, an algorithm timeline and revamped direct messages.

More in Media

Graphic of a dollar sign-shaped key unlocking a lock, symbolizing the key to unlocking successful performance marketing through the seven stages of development

Google rolls out pay-per-value AI licensing program to publishers

Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.

What we’ve learned from the creator snafus at this year’s US Open

Everyone’s hating on creators at the US Open, but they’re here to stay in the tennis world, just perhaps with some adjustments.

Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement

Molson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.