Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Twitter’s cramped 140-character will soon feel roomier.
The platform announced several tweaks today to how people use it, including the ability to let people cram more characters in a tweet since URLs, pictures and GIFs won’t be counted toward the 140-character limit, in an attempt to make Twitter less confusing.
The changes, which will roll out within the next few months, are as follows:
The “.@” format is gone: Soon, when sending a tweet to someone their followers might not follow, people won’t have to preface it with the clunky “.@” syntax at the beginning.
Twitter is refining the reply process: It will stop counting “@names” at the beginning of the tweet as part of the 140 character limit, giving people more space to reply.
More room for media: Pictures, links, videos, polls and other multimedia features also won’t be counted as part of the 140 character limit.
You can now retweet yourself: Twitter is adding a new Retweet button to your own tweets so “when you want to share a new reflection or feel like a really good went unnoticed.” Sure, like that’s not going to be abused.
The changes don’t compare to the rumored 10,000-character limit that was rumored several months ago. Also, the changes reflect CEO Jack Dorsey’s attempt in making Twitter easier to use for regular people since growth has stalled and its sock has dipped. Under his purview, he’s rolled out Moments, an algorithm timeline and revamped direct messages.
More in Media
Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans
For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.
Creators embrace Beehiiv’s push beyond newsletters
Creators are embracing Beehiiv’s new website, product and analytics tools to help them grow beyond the competitive newsletter space.
Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses
Publishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.