Twitter revamps its 140-character limit in (sort of) sweeping changes

Twitter’s cramped 140-character will soon feel roomier.

The platform announced several tweaks today to how people use it, including the ability to let people cram more characters in a tweet since URLs, pictures and GIFs won’t be counted toward the 140-character limit, in an attempt to make Twitter less confusing.

The changes, which will roll out within the next few months, are as follows:

The “.@” format is gone: Soon, when sending a tweet to someone their followers might not follow, people won’t have to preface it with the clunky “.@” syntax at the beginning.

Twitter is refining the reply process: It will stop counting “@names” at the beginning of the tweet as part of the 140 character limit, giving people more space to reply.

More room for media: Pictures, links, videos, polls and other multimedia features also won’t be counted as part of the 140 character limit.

You can now retweet yourself: Twitter is adding a new Retweet button to your own tweets so “when you want to share a new reflection or feel like a really good went unnoticed.” Sure, like that’s not going to be abused.

The changes don’t compare to the rumored 10,000-character limit that was rumored several months ago. Also, the changes reflect CEO Jack Dorsey’s attempt in making Twitter easier to use for regular people since growth has stalled and its sock has dipped. Under his purview, he’s rolled out Moments, an algorithm timeline and revamped direct messages.

https://digiday.com/?p=179635

More in Media

Marketers balance creepiness and realism as more AI-generated avatars come online

It’s now possible to generate avatars in minutes using audio, images or videos and produce content with hundreds of different backgrounds, outfits, tones and languages or gestures. Others use virtual influencers or animated characters – but either way, do you as a marketer aim for realism or steer clear of the uncanny valley?

Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social

The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year.

AI fatigue sets in among workers and company leaders

About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY pulse survey.