Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Twitter’s cramped 140-character will soon feel roomier.
The platform announced several tweaks today to how people use it, including the ability to let people cram more characters in a tweet since URLs, pictures and GIFs won’t be counted toward the 140-character limit, in an attempt to make Twitter less confusing.
The changes, which will roll out within the next few months, are as follows:
The “.@” format is gone: Soon, when sending a tweet to someone their followers might not follow, people won’t have to preface it with the clunky “.@” syntax at the beginning.
Twitter is refining the reply process: It will stop counting “@names” at the beginning of the tweet as part of the 140 character limit, giving people more space to reply.
More room for media: Pictures, links, videos, polls and other multimedia features also won’t be counted as part of the 140 character limit.
You can now retweet yourself: Twitter is adding a new Retweet button to your own tweets so “when you want to share a new reflection or feel like a really good went unnoticed.” Sure, like that’s not going to be abused.
The changes don’t compare to the rumored 10,000-character limit that was rumored several months ago. Also, the changes reflect CEO Jack Dorsey’s attempt in making Twitter easier to use for regular people since growth has stalled and its sock has dipped. Under his purview, he’s rolled out Moments, an algorithm timeline and revamped direct messages.
More in Media
Media Briefing: Publishers explore selling AI visibility know-how to brands
Publishers are seeing an opportunity to sell their AI citation playbooks as a product to brand clients, to monetize their GEO insights.
Creators eye Snapchat as a reliable income alternative to TikTok and YouTube
Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent revenue on a less-saturated platform.
In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks
Publishers are raising prices, pushing bundles and prioritizing retention to make subscriptions a steady business amid volatile traffic.