Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
The Toronto Silent Film Festival has found a novel, tech-savvy way to market the old-timey medium: It ha turned its Instagram feed into a multimedia timeline about the history of silent film.
The festival accomplished this by somewhat literally turning Instagram on its ear. Instagram is designed for vertical scrolling. Users typically view Intsgram photos and videos by swiping up and down on their phones. So in order to mimic the feel of a timeline, the Toronto Film Festival, TSFF2014 on Instagram, rotated all of its images and videos 90 degrees clockwise and instructed visitors to turn their phones sideways and scroll horizontally. The project was completed last week and attracted more than 1,500 followers as of Monday afternoon.
It’s an inventive use of Instagram, especially considering the film festival’s website is relatively crude. The festival kicks off on Apr. 3 with a showing of “The Wind” (1928).
Videos of silent film legend Charlie Chaplin are sprinkled throughout the timeline. While there’s no need for headphones when viewing the timeline on Instagram’s mobile app, the video below does include sound.
More in Media
IAB Tech Lab pitches plan to help publishers gain control of LLM scraping
The IAB Tech Lab wants to unite all compute edge companies and publishers to create a technical standard for LLM crawler monetization, before pitching to the AI companies.
Three publishers’ workforce diversity reports show DEI efforts remain sluggish
Overall, staff diversity at The New York Times, Hearst and Condé Nast has either marginally improved or stalled in 2024, according to their annual workforce diversity data this year.
Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting
News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.