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Top Tweets of the Week: Beware of the Machines

Rise of the Machines
@chasnote, Chas Edwards, CRO at Luminate, doesn’t have much faith in humans.

QR Code Haters Unite
@scottwitt, Scott Witt, Apple executive, doesn’t want to engage with his taco.

Who Your Homies Are
@jeffhasen, Jeff Hasen, CMO of Hipcricket, thinks haters aren’t always going to hate.

First World Problems Part I
@hanelly, Andrew Hanelly, digital strategy director at TMG Media, is getting impatient.

First World Problems Part II 
@caseyjohnston, associate writer at Ars Technica, is not happy with the mobile Web.

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When bots look like buyers: agentic traffic causing new publisher headaches

The real issue is measurement: without a clear way to separate agentic visitors from humans, some buyers are getting jittery — and a few are already pulling ad spend. 

Job cuts hit 22-year October high as retail layoffs from Amazon to Target mount ahead of holidays

Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to Challenger, Gray & Christmas.

Publishers swap traffic angst for strategy in Q3 earnings

There’s a tone shift in publishers’ Q3 earnings: focus on video, direct audiences and AI licensing to offset search-driven ad revenue declines.