As the 1990s dawned, so, too, did the Internet era. The totems of the new age were the dial-up signal and the ubiquitous AOL CD. In February 1991, AOL for DOS was launched using a GeoWorks interface, followed a year later by AOL for Windows. Toward the end of the decade, its subscriber base swelled to the 10 million mark. In 1998, the film “You’ve Got Mail” confirmed AOL’s iconic e-mail greeting’s status as a cultural touchstone.
For the first time, it seemed as if just about anything and everything was at our fingertips. Owning your own email address was a novelty, and real-time chats were thrilling. Social currency was measured by how many friends you had on Instant Messenger. AOL may be more of an advertising technology company today, but for Throwback Thursday, we’re celebrating the ads that helped fuel America Online’s race down the information superhighway.
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Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
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BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
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Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
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SponsoredHow premium programmatic video is evolving
Leo O’Connor, senior vice president, advertising, Paramount Change in the advertising and media industry often feels slow and chaotic — but when viewed with perspective, change happens relatively fast and follows a logical path. This is certainly the case with programmatic advertising and the rise of streaming. Audiences want the freedom to watch content however […]
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The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
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Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
