As the 1990s dawned, so, too, did the Internet era. The totems of the new age were the dial-up signal and the ubiquitous AOL CD. In February 1991, AOL for DOS was launched using a GeoWorks interface, followed a year later by AOL for Windows. Toward the end of the decade, its subscriber base swelled to the 10 million mark. In 1998, the film “You’ve Got Mail” confirmed AOL’s iconic e-mail greeting’s status as a cultural touchstone.
For the first time, it seemed as if just about anything and everything was at our fingertips. Owning your own email address was a novelty, and real-time chats were thrilling. Social currency was measured by how many friends you had on Instant Messenger. AOL may be more of an advertising technology company today, but for Throwback Thursday, we’re celebrating the ads that helped fuel America Online’s race down the information superhighway.
How agencies are shaping the future of DEI beyond their own walls
Agencies are acknowledging that diversity efforts don’t stop with their companies. In addition to improving employee representation, now agency efforts in diversity, equity and inclusion are aimed at supporting clients and external partners.
Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown
At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, newsletter businesses continue to be in a period of revenue growth.
TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely.
SponsoredHow advertisers are leveraging omnichannel attribution and measurement to power CTV
Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to […]
Media Briefing: What to expect at the Digiday Publishing Summit
As DPS draws nearer, top pain points for publishers are coming to light.
New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t
Caden's new app lets users connect data from their Uber, Amazon, Netflix and other accounts in exchange for money. Will it take off?