The Race to be the Social Backbone: Google and Facebook are battling not just to be biggest social network, but the social backbone/operating system/infrastructure that unites people together. It’s basically to be the social computing era’s version of Windows, which turned out to be nice business for Microsoft. Sometimes that gets lost in all the talk of Circles, friend lists, etc. Over at O’Reilly, Edd Dumbill discusses the ramifications, which are pretty much control over digital media to a large degree. There’s also the question, unspoken by Dumbill, of government intervention. What happens if Facebook or Google really do become the keepers of digital identity and relationships on top of which industry is built? It sounds a lot like a utility, which governments typically regulate quite closely.
Missing the Boat on Data: All the talk in advertising around data tends to be on how to collect it for use “targeting” consumers, whether it’s existing ones (CRM) or prospects (ads). There’s not as much attention paid to how the data brands possess can benefit their customers. Think of Mint. It made a great service by collating and surfacing customer data. Nike+ is a brand service built off customer data. Ed Cotton from Butler Shine Stern & Partners thinks this is a pity, since brands could create new experiences for customers — and allow them to create their own — if they just realized it.
The Case vs Spotify: Not everybody is in love with Spotify. The case against it is less from a user experience or economic value, but it comes down to whether you really trust a third-party service to control access to your content. If you buy a CD, you have the music. Download the music, you have it on your computer. With Spotfy there’s a certain trust. What if it goes out of business, or what if it decided to jack up its rates suddenly? HBR’s James Allworth makes the case against renting music.
Speedo Goes Nike+: Nike set the marketing world afire with its running service Nike+. There have been a few imitators, including Fiat:Ecodrive. Now Speedo is out with its own version of the service geared to swimming, Pace Club, which includes a mobile app and network. The secret sauce here will undoubtedly be the tutorial videos, since swimming doesn’t exactly lend itself to wearable digital technology.
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Publishers say the competition is steeper than expected for event sponsorship dollars this year
Selling events was harder than expected for some publishers in Q2, but having a niche helped win some of the coveted sponsorship dollars.
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Why some publishers are giving their AI chatbots a personality
BuzzFeed and Ingenio are hoping giving their chatbots a unique voice and tone will differentiate their AI products but others are prioritizing utility over entertainment.
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Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.
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As AI spreads across the marketing landscape, data’s role will be key to success or danger
There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark.
