The Groupon Challenge: We all know that local daily deals are all the rage right now (see Groupon and Living Social IPOs); but are they worth all the hype? Noreen Malone put daily deals to the test: she gave herself one week and $200 to live on Groupon deals (aside from a few basics she had stocked up on before). The results are less than spectacular. Noreen ran into the main issues that people often point out about daily deals sites: “nearby” was not always nearby; she ended up purchasing things she didn’t really need or that weren’t actually such a steal; presenting the coupon in restaurants wasn’t the best experience and dining deals sometimes meant limited menu choices. So can you live only on Groupons? No. Can you get good deals on stuff that’s worth it sometimes? Yes. It’s clear that daily deals sites still have room for improvement. Slate
Guess Who’s Back?: Once popular social network Friendster is back; but it’s been rebranded as a social gaming network (just as social gaming giant Zynga readies for an IPO of its own). Hmm, good luck getting back in the social network game. psfk
Facebook Records: The Guinness Book of World Records complied social media feats this year. Here is a list of the Facebook-related ones. Guess who had the record for most likes on a Facebook page? Facebook! AllFacebook
Google is a Belieber: Google has tapped baby-faced Justin Bieber for its new Google Chrome ads.
Chinese Video of the Day: Happy July 4th Weekend! Towleroad
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.