Join us Sept. 14-16 in Miami to connect with top publishing leaders
The Groupon Challenge: We all know that local daily deals are all the rage right now (see Groupon and Living Social IPOs); but are they worth all the hype? Noreen Malone put daily deals to the test: she gave herself one week and $200 to live on Groupon deals (aside from a few basics she had stocked up on before). The results are less than spectacular. Noreen ran into the main issues that people often point out about daily deals sites: “nearby” was not always nearby; she ended up purchasing things she didn’t really need or that weren’t actually such a steal; presenting the coupon in restaurants wasn’t the best experience and dining deals sometimes meant limited menu choices. So can you live only on Groupons? No. Can you get good deals on stuff that’s worth it sometimes? Yes. It’s clear that daily deals sites still have room for improvement. Slate
Guess Who’s Back?: Once popular social network Friendster is back; but it’s been rebranded as a social gaming network (just as social gaming giant Zynga readies for an IPO of its own). Hmm, good luck getting back in the social network game. psfk
Facebook Records: The Guinness Book of World Records complied social media feats this year. Here is a list of the Facebook-related ones. Guess who had the record for most likes on a Facebook page? Facebook! AllFacebook
Google is a Belieber: Google has tapped baby-faced Justin Bieber for its new Google Chrome ads.
Chinese Video of the Day: Happy July 4th Weekend! Towleroad
More in Media
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?
Media Briefing: The post-traffic era of the open web is taking shape
The open web isn’t dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences.
USA Today Co. is reformatting content to attract more AI licensing deals
USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.