The Great Deal Debate

The Groupon Challenge: We all know that local daily deals are all the rage right now (see Groupon and Living Social IPOs); but are they worth all the hype? Noreen Malone put daily deals to the test: she gave herself one week and $200 to live on Groupon deals (aside from a few basics she had stocked up on before). The results are less than spectacular. Noreen ran into the main issues that people often point out about daily deals sites: “nearby” was not always nearby; she ended up purchasing things she didn’t really need or that weren’t actually such a steal; presenting the coupon in restaurants wasn’t the best experience and dining deals sometimes meant limited menu choices. So can you live only on Groupons? No. Can you get good deals on stuff that’s worth it sometimes? Yes. It’s clear that daily deals sites still have room for improvement. Slate

Guess Who’s Back?: Once popular social network Friendster is back; but it’s been rebranded as a social gaming network (just as social gaming giant Zynga readies for an IPO of its own). Hmm, good luck getting back in the social network game. psfk

Facebook Records: The Guinness Book of World Records complied social media feats this year. Here is a list of the Facebook-related ones. Guess who had the record for most likes on a Facebook page? Facebook! AllFacebook

Google is a Belieber: Google has tapped baby-faced Justin Bieber for its new Google Chrome ads.

Chinese Video of the Day: Happy July 4th Weekend! Towleroad

More in Media

News publishers hesitate to commit to investing more into Threads next year despite growing engagement

News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it.

privacy sandbox

WTF is Google’s Protected Audience?

FLEDGE stands for ‘First Locally-Executed Decision over Groups Experiment’ and makes ad auction decisions in the browser, rather than at ad server level.

Digiday’s History of Ad Tech: In the beginning …

A look at the genesis of ad tech, from the first online display ad in 1994 to the dotcom crash.