Apple is on an incredible roll with its mobile products, but Google is piecing together a formidable rival with the Android platform. The difference in approaches comes down to control. Apple, notoriously control freaks, have a relatively closed operating system while there are dozens of permutations of Android. In the history of the Internet, open has nearly always trumped closed. Will that be the case here? It looks that way, judging by a report released by Nielsen on smartphone use. But it depends on how you work the numbers. Android’s overall share of the market is higher than iPhone and BlackBerry, but Android’s chunk is split among several handset makers. Apple CEO Steve Jobs is betting consumers have little interest in that type of fragmentation.
More in Media
Media Briefing: Publishers are turning GEO from an experiment into a business
Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.
The creator economy’s stance on AI is shifting — again
Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.