Apple is on an incredible roll with its mobile products, but Google is piecing together a formidable rival with the Android platform. The difference in approaches comes down to control. Apple, notoriously control freaks, have a relatively closed operating system while there are dozens of permutations of Android. In the history of the Internet, open has nearly always trumped closed. Will that be the case here? It looks that way, judging by a report released by Nielsen on smartphone use. But it depends on how you work the numbers. Android’s overall share of the market is higher than iPhone and BlackBerry, but Android’s chunk is split among several handset makers. Apple CEO Steve Jobs is betting consumers have little interest in that type of fragmentation.
More in Media
As creators increasingly move into Hollywood, deal terms can put their IP at risk
Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
What publishers once filed under someday now has a deadline, and Apple set it.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.