CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

Short Takes: Why Kevin Rose Loves Facebook

 

Kevin Rose, founder of Digg and Internet celebrity, decided to put his personal media network to the test. Rose, who attracts legions of fanboy followers across social networks, wanted to see which is the most potent traffic driver. So he posted a link to  Burning Man photos on the three major social networks. The result: Facebook is by far tops. On Twitter, Rose drew a paltry .4 percent click rate for 1.2 million followers. Google+ did better, 2 percent, with 128,000 followers. Facebok, however, trumped them all with 3.5 percent click rate out of 235,000 subscribers. No wonder Facebook wants to get into the content business. Rose’s take: It makes sense, people check Facebook multiple times a day. This give my post a greater likelihood of being seen. Rose naturally posted the results via Facebook update. The findings are particularly interesting considering Facebook is making moves to play a larger role in distributing content.

https://digiday.com/?p=2564

More in Media

Digiday+ Research: Publishers pull back their dependence on digital revenue

After a year in which publishers shifted their revenue dependence away from traditional channels and toward digital channels, 2025 has seen a shift back toward more of a balance between traditional and digital revenue sources.

LinkedIn makes it easier for creators to track performance across platforms

Creator data is becoming more accessible to third-party vendors via a new API — another step in LinkedIn’s creator platform evolution.

Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet

After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?