for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
At Digiday Social last week Shiv Singh, global head of digital at PepsiCo, gave a keynote presentation about social engagement. Singh discusses what it’s like as a brand competing against the 30 million Facebook users’ status updates a month and 200 million daily tweets, things to worry about as social media gets to scale, why Pepsi doesn’t bother with QR codes and more. Watch now.
More in Media
Taboola’s next act: an AI answer engine for publishers
HuffPost UK, Reach and USA Today Co. are rolling out Taboola’s AI-powered answer engine to boost engagement.
USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic
USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in Q1, despite pressure on traffic and programmatic.
How former college athlete and Airbnb host turned Love Island fame into widespread success
Love Island star TJ Palma had a successful career before his fame, now he’s generating even more revenue for his businesses through creator content.