Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
At Digiday Social last week Shiv Singh, global head of digital at PepsiCo, gave a keynote presentation about social engagement. Singh discusses what it’s like as a brand competing against the 30 million Facebook users’ status updates a month and 200 million daily tweets, things to worry about as social media gets to scale, why Pepsi doesn’t bother with QR codes and more. Watch now.
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