Limited seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

PepsiCo’s Shiv Singh on Competing for Attention in Social Media

At Digiday Social last week Shiv Singh, global head of digital at PepsiCo, gave a keynote presentation about social engagement. Singh discusses what it’s like as a brand competing against the 30 million Facebook users’ status updates a month and 200 million daily tweets, things to worry about as social media gets to scale, why Pepsi doesn’t bother with QR codes and more. Watch now.

Watch live streaming video from digiday at livestream.com

 

More in Media

snake oil

Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.

‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business

Meta knows LLMs could transform its ads business. Getting there is another matter.

How creator talent agencies are evolving into multi-platform operators

The legacy agency model is being re-built from the ground up to better serve the maturing creator economy – here’s what that looks like.