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PepsiCo’s Shiv Singh on Competing for Attention in Social Media

At Digiday Social last week Shiv Singh, global head of digital at PepsiCo, gave a keynote presentation about social engagement. Singh discusses what it’s like as a brand competing against the 30 million Facebook users’ status updates a month and 200 million daily tweets, things to worry about as social media gets to scale, why Pepsi doesn’t bother with QR codes and more. Watch now.

Watch live streaming video from digiday at livestream.com

 

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