Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

PepsiCo’s Shiv Singh on Competing for Attention in Social Media

At Digiday Social last week Shiv Singh, global head of digital at PepsiCo, gave a keynote presentation about social engagement. Singh discusses what it’s like as a brand competing against the 30 million Facebook users’ status updates a month and 200 million daily tweets, things to worry about as social media gets to scale, why Pepsi doesn’t bother with QR codes and more. Watch now.

Watch live streaming video from digiday at livestream.com

 

More in Media

Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement

Molson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.

Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era

Publishers like USA Today Co. and NYT are reshaping audience teams and creating new roles to prepare for an AI search future.

How 11 retail media networks are trying to differentiate themselves to advertisers

With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.