Last chance to save

Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24

REGISTER

PepsiCo’s Shiv Singh on Competing for Attention in Social Media

At Digiday Social last week Shiv Singh, global head of digital at PepsiCo, gave a keynote presentation about social engagement. Singh discusses what it’s like as a brand competing against the 30 million Facebook users’ status updates a month and 200 million daily tweets, things to worry about as social media gets to scale, why Pepsi doesn’t bother with QR codes and more. Watch now.

Watch live streaming video from digiday at livestream.com

 

More in Media

Joint signings highlight growing convergence between creator and Hollywood agencies

What a spate of joint signings between Reign Maker Group and Paradigm Talent Agency tells us about diversifying talent and owning media in the creator economy.

News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers

The News/Media Alliance has signed an AI licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-driven enterprise demand.

Why Parker Thatch transformed its strip-mall storefront into a livestreaming studio

Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio.