10 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

PepsiCo’s Shiv Singh on Competing for Attention in Social Media

At Digiday Social last week Shiv Singh, global head of digital at PepsiCo, gave a keynote presentation about social engagement. Singh discusses what it’s like as a brand competing against the 30 million Facebook users’ status updates a month and 200 million daily tweets, things to worry about as social media gets to scale, why Pepsi doesn’t bother with QR codes and more. Watch now.

Watch live streaming video from digiday at livestream.com

 

More in Media

An anatomy of the creator brand trip’s midlife crisis

The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.

European publishers are getting hit harder by AI bot scraping, report finds

European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.

Walmart-backed gaming publication lays off editorial team

Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.