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The case for and against agencies betting on tokens the way they bet on media
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Special Projects
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Internet mysteries: Why don’t retargeting ads stop after I’ve bought the product?
October 10, 2016
Media
Joe Media is making TV-like programming for Facebook Live
October 10, 2016
Media
Why publishers are getting more serious about personalization
October 10, 2016
Media
Not just Facebook: Advertisers have measurement gripes with all platforms
October 10, 2016
Media
Best of the week: BuzzFeed’s e-commerce dreams, publisher bot nightmares
October 7, 2016
Media
Inside International Business Times’ UK video push
October 7, 2016
Media
Apples and oranges: Why a TV viewer does not equal an online video view
October 7, 2016
Media
The Economist is joining Snapchat Discover
October 7, 2016
Media
‘We have a unique advantage’: A look at The New York Times podcast operations, six months in
October 7, 2016
Media
How Bloomberg is trying to own Brexit coverage
October 7, 2016
Media
Pinterest’s video ads show promise but not reach
October 7, 2016
Media
Why Bloomberg, ESPN and others aren’t doing Facebook Instant Articles
October 6, 2016
Media
YouTube and Facebook leave video platform pretenders in the dust
October 6, 2016
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