The New York Times has an unusually jarring takeover ad running on its homepage this morning. The ad is from the Investigative Project on Terrorism, a right-wing organization that describes itself as a non-profit research group and investigator of Islamic extremism.
The ad depicts the twin towers disappearing in fog with the ominous words, “Still here. Still Free. But for how long?” The ad clicks through to an article headlined “Call to Action by the American People” that alleges that groups like the Council on American Islamic Relations are “bullying” the media, police and even the Obama Administration to prevent them from discussing Islamic terrorism.
The IPT’s founder, Steven Emerson, has been called an expert on intelligence and terrorism but also accused of stirring up anti-Arab and anti-Palestinian bias. The group has gone up against the Times in the past; just this month, it took the paper to task for what it called a “hysterical” front-page story about the police abusing the civil rights of Muslims.
A Times spokeswoman responded: “This is the online version of an ad that ran on page A17 in yesterday’s paper. The ad was reviewed internally and complies with our policy on advocacy ads.”
There’s a long tradition of advocacy ads in the Times; in the form of a homepage takeover, though, the IPT ad screams much louder than a print ad buried inside the A section. News organizations have drawn criticism for publishing inflammatory or poorly labeled ads. As The Atlantic and its ill-fated decision to run a native ad written by the Church of Scientology showed, news outlets risk damage to their reputation when they run ads from highly controversial or activist organizations. And while the IPT ad is clearly an ad, its extreme positioning makes for an odd brand association with the Times.
The ad has prompted reactions like this on Twitter, showing that, while the home page has somewhat waned in importance as more people come to the news through side doors, the real estate still matters:
— Honour McMillan (@HonourMcMillan) May 22, 2014
— Aviva Stahl (@stahlidarity) May 22, 2014
— Tima (@Tima_AJAM) May 22, 2014
— Africando Bah (@africandobah) May 22, 2014
— Eric Umansky (@ericuman) May 22, 2014
— Jeffrey Dvorkin (@jdvorkin) May 22, 2014
For the record, the complete Times policy on advocacy ads reads as follows:
Advertising Acceptability Policy for Selected Categories
Advocacy Advertising / Opinion Advertising
We believe that the broad principles of freedom of the press confer on us an obligation to keep our advertising columns open to all points of view. Therefore, The New York Times accepts advertisements in which groups or individuals comment on public or controversial issues. We make no judgments on an advertiser’s arguments, factual assertions or conclusions. We accept advocacy/opinion advertisements regardless of our editorial position on any given subject.
We do not, however, accept advocacy advertisements that are attacks of a personal nature, that seek to comment on private disputes or that contain vulgar or indecent language.
We do not accept advertisements that are gratuitously offensive on racial, religious or ethnic grounds or that are considered to be in poor taste. We do not verify, nor do we vouch for, statements of purported fact in advocacy/opinion advertisements. We reserve the right, however, to require documentation of factual claims when it is deemed necessary.
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.