Digiday+ Member Article

The news publishers enduring layoffs in the past few days will soon be figuring out how to make do with smaller newsrooms, but some others are years into the process of attempting to publish more efficiently.

In late 2017, Gannett, which laid off at least two dozen reporters Wednesday across multiple titles in the USA Today Network, discovered something that suggested the local news publisher could dramatically reduce the output of its newsrooms without adversely affecting traffic. An internal review that examined the “half-life” of its titles’ digital content led Gannett executives to conclude it could dramatically reduce, or in some cases eliminate, some of the things its reporters were covering. It began testing that hypothesis out in 2018.

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