for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
It might not be an iPad killer, but Amazon’s Kindle Fire is having an impact on the tablet market.
In fact, it might already be the most popular Android tablet available in the U.S. market, according to data from Flurry. The in-app analytics firm said the Fire accounted for 35.7 percent of app-usage sessions in January, just two months after its launch, beating out the Samsung Galaxy Tab from which 35.6 percent of sessions originated. In November, the Fire accounted for 3 percent of sessions, and the Galaxy Tab: 63 percent.
Though the data doesn’t directly imply there are now more Fires than Galaxy Tabs out in the wild, it at least suggests more app content is being consumed through them. And that’s important, because more developer support means better application content, which in turn translates into consumer demand for the devices.
More in Media
Ozone’s platform tries to simulate how publisher content appears in AI answers
Ozone’s new simulation platform aims to crack AI’s black box to let publishers model how their content gets surfaced in AI answer engines.
CNN builds in-house agent infrastructure as it prepares for AI-driven media trading
In Q3, it plans to test one or two properties to see how they’re interpreted by LLMs, before turning in Q4 to buyer behavior and whether budgets are being allocated toward agent-to-agent trading experiments.
How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist
Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world.