It might not be an iPad killer, but Amazon’s Kindle Fire is having an impact on the tablet market.
In fact, it might already be the most popular Android tablet available in the U.S. market, according to data from Flurry. The in-app analytics firm said the Fire accounted for 35.7 percent of app-usage sessions in January, just two months after its launch, beating out the Samsung Galaxy Tab from which 35.6 percent of sessions originated. In November, the Fire accounted for 3 percent of sessions, and the Galaxy Tab: 63 percent.
Though the data doesn’t directly imply there are now more Fires than Galaxy Tabs out in the wild, it at least suggests more app content is being consumed through them. And that’s important, because more developer support means better application content, which in turn translates into consumer demand for the devices.
More in Media
In Graphic Detail: The real impact of creators at the World Cup
The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.
Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets
Some publishers are betting that trusted brands and editorial authority are becoming their biggest competitive advantage with LLMs.
Albertsons’ new ‘micro sitcom’ is a big deal for retail media
Albertsons Media Collective has launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble.