Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
It might not be an iPad killer, but Amazon’s Kindle Fire is having an impact on the tablet market.
In fact, it might already be the most popular Android tablet available in the U.S. market, according to data from Flurry. The in-app analytics firm said the Fire accounted for 35.7 percent of app-usage sessions in January, just two months after its launch, beating out the Samsung Galaxy Tab from which 35.6 percent of sessions originated. In November, the Fire accounted for 3 percent of sessions, and the Galaxy Tab: 63 percent.
Though the data doesn’t directly imply there are now more Fires than Galaxy Tabs out in the wild, it at least suggests more app content is being consumed through them. And that’s important, because more developer support means better application content, which in turn translates into consumer demand for the devices.
More in Media
Nearly all luxury resale transactions on TikTok Shop US now come from livestreams
Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from livestreaming, the platform revealed last week.
Media Briefing: Overheard at the Digiday Publishing Summit, Sept. ‘26 ‘Google Zero’ edition
Publishers debate zero-click search, AI licensing contracts and AI visibility at the Digiday Publishing Summit town hall.
‘It’s hard to be a $7 billion company’: The investment banker’s diagnosis for ad tech’s public woes
Public ad tech is disappearing and an investment banker just explained why.