Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
It might not be an iPad killer, but Amazon’s Kindle Fire is having an impact on the tablet market.
In fact, it might already be the most popular Android tablet available in the U.S. market, according to data from Flurry. The in-app analytics firm said the Fire accounted for 35.7 percent of app-usage sessions in January, just two months after its launch, beating out the Samsung Galaxy Tab from which 35.6 percent of sessions originated. In November, the Fire accounted for 3 percent of sessions, and the Galaxy Tab: 63 percent.
Though the data doesn’t directly imply there are now more Fires than Galaxy Tabs out in the wild, it at least suggests more app content is being consumed through them. And that’s important, because more developer support means better application content, which in turn translates into consumer demand for the devices.
More in Media
Creators are now classified as small businesses, but what does that actually mean?
The Small Business Administration has officially welcomed creators under its umbrella; let’s unpack what that means for brands, creators, and the economy at large.
One year in: DMG Media’s social-only briefs account for 30% of New Media revenue
DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences.
The Hill adds interactive election tools to subscription offering ahead of the midterms
The Hill is betting on interactive subscriber-only features to help grow its new subscription business ahead of the 2026 midterms.