The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
If you’ve ever read The Feed before, you are familiar with my love of Ryan Gosling Tumblrs. On that note, we, at Digiday, in an effort to embrace current digital culture and trends, are trying our hand at the infallible Ryan Gosling Tumblr formula. We give you: Ad Tech Ryan Gosling, because only Ryan Gosling can make ad-tech jargon sound sexy.
Follow the Tumblr and follow us on Twitter @Digiday to get updates on the latest Ad Tech Ryan Gosling posts. Also, we are accepting Ad Tech Ryan Gosling submissions. Leave your best ad-tech-related “Hey girl” suggestions in the comments section of this story.
Here are some examples of our posts so far.
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How BuzzFeed’s Creator Score is grading the impact of its creator network
BuzzFeed's Creator Network is a primary focus in 2023 for the publisher, and its campaign grading tool is being used to prove out its ability to create successful ads.
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In graphic detail: Google’s Ads Safety Report shows suspect ad activities are on the rise
Google's ad transparency efforts detail how bad actors necessitate further investment.
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Media Briefing: Publishers share their biggest challenges and opportunities at the Digiday Publishing Summit
While Q1 ad revenue, sales cycles and payment windows appeared to be equally bad across the media industry, bright spots arose around consumer revenue streams, new tech experimentation and traffic patterns.
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SponsoredMarketers are driving ad effectiveness and engagement with digital audio
Ann Piper, head of client partnerships, vertical team, Spotify Advertising As an increasing number of people engage with digital audio, marketers are keen to understand what keeps listeners engaged — and how they can tap into their attention. Recent reports anticipate the global digital audio advertising market will top $8.9 billion this year. In 2022, […]
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The AMERICA Act spotlights Capitol Hill’s ingrained antipathy for Big Tech
A reprised version of the Competition and Transparency in Digital Advertising Act spells trouble for double-sided marketplaces.
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How Dotdash Meredith worked through the challenge of integrating two major publishers’ tech stacks
At the Digiday Publishing Summit, Dotdash Meredith product chief Adam McClean shared why he had initially expected the integration to be done by summer 2022 and why the work is still ongoing.
