We’re introducing a new series in which we ask industry leaders to recommend five must-follows on Twitter in an attempt to learn how these luminaries use the social network. Today’s busy executive who took the time to list top Twitterers is BuzzFeed president Jon Steinberg. You can follow him on Twitter at @JonSteinberg.
Steinberg: I use Twitter to monitor what’s going on in social advertising. This entails following a mix of brands, industry publications, clients and agency thought leaders. I use the old Tweetdeck client that runs on flash, because it’s easier for me to rapidly reply and send direct messages to colleagues, clients and partners. I find it’s a great tool for identifying the people managing the social media presences for brands and a great way to start conversations. It’s almost a way of talking about the social media campaigns inside of the campaigns.
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WPP’s Rob Reilly on the power of creative excellence
Under Rob Reilly's creative lead, WPP won most creative company at the 2022 Cannes Lions Festival of Creativity. He talks about that and more in this Q&A.
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Member ExclusiveMedia Briefing: What Axios’ sale says about the valuation of digital media companies
In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies.
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Amid gloomy forecasts can ad tech weather the storm?
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SponsoredWhat gaming habits reveal about media consumption
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Member ExclusiveDigiday+ Research deep dive: Twitter’s strength holds among publishers
There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this Digiday+ Research deep dive, we look at why this is.
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La razón por la que Google y Samsung se asociaron con la personalidad de TikTok Addison Rae para una campaña nostálgica de los años 90
Este verano, Google y Samsung han lanzado su último esfuerzo de marketing conjunto, en el que los gigantes de la tecnología y el hardware aprovechan la nostalgia de principios de los años 90 y utilizan a la TikToker Addison Rae como musa de la generación Z. En su nueva campaña publicitaria con Rae, Google cuenta […]
