It isn’t the first time Donald Trump has been called a sideshow.
On Friday, the Huffington Post cited the presidential candidate’s exhibitionist behavior as reason enough to move all coverage of his campaign to its Entertainment section. Washington bureau chief Ryan Grim and editorial director Danny Shea made the announcement in a note, writing: “If you are interested in what The Donald has to say, you’ll find it next to our stories on the Kardashians and The Bachelorette.”
It’s a strong stance for a news outlet to banish the coverage of a candidate who is leading polls for the Republican nomination — Trump secured 17 percent support in a Suffolk University/USA Today survey released this week. Former Florida Gov. Jeb Bush garnered 14 percent.
Some observers wondered whether it was the Huffington Post’s call to make. Others merely questioned the website’s definition of “entertainment.”
Either way, it’s being met with mixed reactions from the media community, which, naturally, aired its opinions on Twitter:
Brilliant decision by the Huffington Post. https://t.co/EA0jkOkp8s pic.twitter.com/EnVKQ1rA5i
— Jay Rosen (@jayrosen_nyu) July 17, 2015
It is not up to The Huffington Post or any other publication to decide which candidates are legitimate. That’s not how this works.
— Olivia Nuzzi (@Olivianuzzi) July 17, 2015
HuffPo moving Trump to the Entertainment section is also–seriously–an insult to Entertainment, which shouldn’t just be “the dumb news.” — James Poniewozik (@poniewozik) July 17, 2015
HuffPo thinks it’s marginalizing Trump when it’s only marginalizing itself. — Jack Shafer (@jackshafer) July 17, 2015
HuffPo covers Trump “campaign” as entertainment, not politics: A statement and a truth. https://t.co/K77m1VEn8S
— Jeff Jarvis (@jeffjarvis) July 17, 2015
What’s the over/under on how long before @realDonaldTrump‘s name shows up in HuffPo’s politics section? 72 hours? 48? 24?
— Nick Martin (@nickmartin) July 17, 2015
-
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
-
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
-
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
-
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
-
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
-
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
