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Google Changes Mind About Pseudonyms: After much debate over real-name policies (aka the nym wars), Google Plus is changing its policy to allow nicknames and pseudonyms through a new “Add alternate name” feature. Of course, that means within reason. You can’t just use any nickname you feel like. As Google Plus’s Bradley Horowitz explains, “we’ve asked users to select the name they commonly use in real life”; which means, maiden names, nicknames that you commonly go by, or names in another script. These nicknames and pseudonyms will, for now, appear alongside your common name and in hovercards that appear over your name on Google Plus. An important note on this new feature: If you change your name on Google Plus, you will be changing it across all Google services that require a Google Profile. NYT
Things People Share on Facebook: A man in Illinois did not realize that he had gotten a nail lodged in his brain when he was using a nail gun to build a shed, but when pain in his head didn’t subside a diagnostic X-ray revealed a big nail stuck in his brain. His first reaction? Post the X-ray to Facebook, naturally. He did this while in an ambulance en route to another hospital for brain surgery. The lesson: Nothing is more urgent than updating Facebook. LA Times
Agency Goes into Bag Business: Digital agency Huge is apparently getting into the handbag business — kind of. For a limited-time offer starting Feb. 2, Huge is partnering with deals site Fab.com (a favorite e-commerce destination of our editor-in-chief — just ask him) to sell cheeky totes that they had originally designed just for their staff. Tote slogans include “That shit cray,” “Work is stupid” and “Buy me a drink.”
Tumblr of the Day: The well-groomed, designer-clad tot who claims weirdo Tom Cruise and Stepford wife Katie Holmes as her parents, Suri Cruise would totally have a burn book à la Mean Girls. Suri’s Burn Book
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.