Even the most hard-line publishers appear ready to make peace with the world of ad exchanges. Forbes Media is the latest brand-name publisher to craft a private exchange in the hopes of giving advertisers a way to efficiently buy audiences while not completely commoditizing its inventory.
Forbes is calling its Forbes Media Extension a “brand-side platform,” in nod to the demand-sides platforms that are synonymous with advertisers mining audiences via exchanges. Forbes is using the platform to allow the buy side to access audience segments on Forbes sites and partners in its network of related third-party sites.
More in Media
How creators are using generative AI in podcasts, videos and newsletters — and what advertisers think about it
Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers.
Buzzfeed, News Corp and New York Times push back on tariff fears in earnings calls
Publishing execs pushed back on tariff and macroeconomic climate fears in Q1 2025 earnings calls, expressing confidence that their businesses would grow this year.
Digiday+ Research: Publishers’ subscription revenue is up this year, and they’ll focus on growing it even further
Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that part of their business in the coming months.