Will Programmatic Buying Change the Game?

By Erika Schnitzer • November 29, 2012 •

The ability to extract data from media impressions has shaken up the industry, particularly due to the increasingly sophisticated technology that connects buyers and sellers. While it’s eliminated waste and increased efficiency, it’s also made the process much more complicated. What’s more, these advances are now moving beyond display into all forms of digital advertising.

The Digiday Exchange Summit, Jan. 30-Feb. 1 in Miami, will examine “The New Programmatic Advertising Economy.” Digiday is bringing together top agencies, brands and publishers to address how they are adjusting to the changing dynamics of modern media buying.

Highlights include:

Forbes’ Meredith Levien will discuss how the arrival of automation will impact media’s RFP process.
Barry Lowenthal of The Media Kitchen and Joanna O’Connell of Forrester will highlight key characteristics of agency trading desks in the future.
Rodale’s Michael Kuntz and Glam Media’s Erin Matts will share what they think the modern sales force will look like.

Digiday editors will quiz these speakers on the digital media transformation and ask them how they’ve kept pace. You’ll eavesdrop on these insightful tete-a-tetes and enjoy an array of new formats designed to foster audience involvement, a welcome departure from the boring panels you’d find elsewhere.

We invite you to attend this two-and-a-half-day event where you will have a chance to ask your most pressing questions and get answers from major innovators. We hope to see you there.

Will Programmatic Buying Change the Game?

More in Media

Media Briefing: The post-traffic era of the open web is taking shape

USA Today Co. is reformatting content to attract more AI licensing deals

Walmart finally starts supporting Apple Pay and Google Pay