Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
2017 was the biggest year in media and marketing since 2016. Whether it was the duopoly increasingly controlling the digital ad market, digital publishers and traditional media companies fighting back against the duopoly, advertisers pressuring the duopoly to improve its advertising and measurement products or things that had nothing to with the duopoly, the duopoly reigned supreme. But Google and Facebook weren’t winners on all fronts. Here are Digiday’s biggest media and marketing winners and losers of 2017:.
More in Media
Joint signings highlight growing convergence between creator and Hollywood agencies
What a spate of joint signings between Reign Maker Group and Paradigm Talent Agency tells us about diversifying talent and owning media in the creator economy.
News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers
The News/Media Alliance has signed an AI licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-driven enterprise demand.
Why Parker Thatch transformed its strip-mall storefront into a livestreaming studio
Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio.