Join us at the Digiday Publishing Summit from March 24-26 in Vail
2017 was the biggest year in media and marketing since 2016. Whether it was the duopoly increasingly controlling the digital ad market, digital publishers and traditional media companies fighting back against the duopoly, advertisers pressuring the duopoly to improve its advertising and measurement products or things that had nothing to with the duopoly, the duopoly reigned supreme. But Google and Facebook weren’t winners on all fronts. Here are Digiday’s biggest media and marketing winners and losers of 2017:.
More in Media
WTF is ‘shadow AI,’ and why should publishers care?
“Shadow AI” refers to the use of AI tools that aren’t officially company-approved. For newsrooms, that leaves serious implications.
How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins
Pinterest’s is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume.
Creators and influencers on edge about Meta’s reported Reels spin-off
The notion that Meta is planning a Reels-spin off has created many questions for creators, including speculation over the potential decrease in Reels viewership, as well as concerns about whether or not Meta will allow creators to port over their Instagram followings to the new app, should the decision go through.