2017 was the biggest year in media and marketing since 2016. Whether it was the duopoly increasingly controlling the digital ad market, digital publishers and traditional media companies fighting back against the duopoly, advertisers pressuring the duopoly to improve its advertising and measurement products or things that had nothing to with the duopoly, the duopoly reigned supreme. But Google and Facebook weren’t winners on all fronts. Here are Digiday’s biggest media and marketing winners and losers of 2017:.
More in Media
Condé Nast, Hearst among 300 media execs to push federal ‘bad bots’ bill on AI scraping
More than 300 publishing execs are heading to Washington, D.C to push Congress to crack down on AI bots that scrape their content without permission.
Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
From brand deals to equity deals: creators want a stake, not just a fee
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.