Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
2017 was the biggest year in media and marketing since 2016. Whether it was the duopoly increasingly controlling the digital ad market, digital publishers and traditional media companies fighting back against the duopoly, advertisers pressuring the duopoly to improve its advertising and measurement products or things that had nothing to with the duopoly, the duopoly reigned supreme. But Google and Facebook weren’t winners on all fronts. Here are Digiday’s biggest media and marketing winners and losers of 2017:.
More in Media
What DoorDash’s Instacart acquisition says about the modern delivery platform pitch
DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings.
‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook
Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on.
How political creators are juggling platforms to find the three Rs: reach, revenue and rules
Political and news creators are relied on now more than ever, but what platforms are working for them? Which ones aren’t?